TIPS: How to List Keywords of Niche Products to Earn High Search Rankings?
Create Date: 2019-07-23 08:27:07
Keywords are the first step to a successful SEO. And when you nailed your SEO, that’s when your organic views start coming in. More views, more potential customers, more conversions, more profit.
While CJ Dropshipping can do everything for our distinguished customers, like sourcing, stocking, shipping and printing（Print on Demand), the keywords you listing on your niche products make a big difference in how easily people are able to find you. To rank well in search results, it’s important to include keywords on your site that match the search terms people use to find products in your store. This article will offer you the most useful tip for keywords listing.
Why Keywords Are Important For SEO?
The Internet is a big market, whether or not you sell items, your site is competing with other websites for search engine attention. Adding keywords to the products on your site helps search engines match your site or products to specific search terms. And using those keywords strategically helps search engines see your site as relevant to the people looking for those search terms.
Keywords are important because they are the bridges between what people are searching for and the content you are providing to fill that needs. Your goal in ranking on search engines is to drive organic traffic to your site from the search engine result pages, and the keywords you choose to target will determine what kind of traffic you get.
Short-tail keywords -- also called the head keywords, those are made up of three words or less
Long-tail keywords -- consisting of more than 3 words. They are also usually much more specific than short-tail keywords.
Short-term fresh keywords -- you need to think about something that is hyped recently, maybe the latest movie just hit the theaters.
Long-term evergreen keywords -- those are relevant all the time.
Product defining keywords -- the keywords that explain and describe your products.
Customer defining keywords -- something like the genders, ages, countries, jobs of your targeted customers.
Geo-targeting keywords -- target a specific neighborhood, city, state or even country, this is especially useful for smaller local businesses where you would want to attract the most relevant customers, the local customers, to your storefront.
LSI(Latent Semantic Indexing) keywords -- keywords that are closely related to your main keyword. For example, your main keyword is lemon, its LSI keywords could be lemon tea, organic lemon, lemon nutrition, etc.
1. Put your personal experience in keywords listing
It sounds quite too often heard or repeated hackneyed to put yourself in your customers’ shoes, but it is still good advice. Spend some time thinking about when they would buy your products, what kinds of questions they would have, and even what kind of items they would buy instead of your products either as a replacement or from a competitor. Beyond whatever keywords come to mind, try clicking around Quora or Facebook groups to see what people are talking about concerning your product; Maybe they often use a brand name (e.g. Unicharm) instead of the generic name (e.g. facial tissues). Or you might find an abbreviation that is commonly used in social media.
2. Tailor your keywords according to competitiveness
In this instance, we’re not talking about the sellers you are competing with. Instead, keywords are competing against one another out there and your responsibility is to break away from the pack a little bit. The best solution is hitting upon keywords that are high in search volume but low in competition, the process of finding them is a bit like practicing your basketball skills until you can sink more shots. It takes mostly patience and persistence in uncovering them, and also a bit of luck.
3. Try to use more long-tail keywords
The first thing you have to remember is that long-tail keywords are a string of three or more keywords but it is the simplest. If you need motivation on why they re so important, keep in mind that they make up almost three-quarters of searches online. And the more searches you have, the better your odds of converting.
4. Add complementarily and substitute items
Remember that your products will be shown for search terms that you include in your back-end, bullet points, and product description. The line of thought here is that if customers are buying shoe cleaning products as well as shoe brushes (and usually buying at the same time), then you could include this keyword in a couple of discreet areas of your listing. Note: do this when you have some extra space for keywords! Your main strategy should be to cover keywords that describe your products and synonyms.
5. Don’t forget the products of your competitors
Another source of inspiration for keyword listing that shouldn’t be underestimated is your competitors’ products. Maybe there are keywords in the title and detailed information on the products that you haven’t thought of, but your competitors have! Even just skimming through product titles can give you some keywords you’ve forgotten that are synonymous (e.g. pure, 100%, genuine, real). And especially product usage should be included (e.g. for hair, for beard, for skin).
6. Write compelling & unique keywords
it’s time to get a little creative rather than the formulaic part. Remember, your top goal is to convert hits into sales, so write the kind of copy that will do that. If you’re feeling stuck, tell your customers how the product will work for them rather than simply describing it. Put the product in the consumer’s life and soon, it really will be there.
7. Fill in as much information as possible
There is no reason why any of the information fields should be blank. If a manufacturer m1ade it, then the information is out there. And if you made it, then you already know all the information. Empty fields mean a risk of shoppers accidentally skipping over your listing because you haven’t told them you’ve got what they are looking for.
As a result of your research, you should have a list of keywords that covers all relevant queries from customers. Among that list should be, on one hand, your top keywords that are frequently searched for and reach as many customers as possible. On the other hand, you should have a list of secondary keywords which can be included to boost the number of achievable customers overall, even if they seem too specific or particular. This list can then be used for keywords optimization and ranking optimization, when you define the identified keywords for your products so that they are more commonly found, clicked and purchased.